BRAND MANAGEMENT
BRAND MANAGEMENT is analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand.
BRAND PREMIUMISATION
BRAND PREMIUMISATION is arguably the most significant trend influencing the global market. Generally, most markets worldwide have seen consumers trading up to higher value products across a wide range of categories. Premiumisation is competition to offer higher quality items that consumers value. Premiumisation occurs in a product category, market or industry where customers are willing to pay more for higher quality.
SALES PROMOTION
SALES PROMOTION is the process of persuading a potential customer to buy the product. Sales promotion is designed to be used as a short-term tactic to boost sales – it is rarely suitable as a method of building long-term customer loyalty. Some sales promotions are aimed at consumers. Others are targeted at intermediaries and at the firm’s sales force. When undertaking a sales promotion, there are several factors that a business must take into account.
MARKETING STRATEGY
MARKETING STRATEGY is a business’s overall game plan for reaching people and turning them into customers of the product or service that the business provides. The marketing strategy of a company contains the company’s value proposition, key marketing messages, information on the target customer and other high-level elements.
STARTUP MANAGEMENT
STARTUP is a company initiated by individual founders or entrepreneurs to form a business model. Founders design startups to effectively develop and validate a scalable business model. Hence, the concepts of startups and entrepreneurship are similar. However, the legal compliance involved in registering company might not be liked by some individuals. On behalf of the client we take care of STARTUP MANAGEMENT to provide hassle free transactions.
BUSINESS MANAGEMENT
BUSINESS MANAGEMENT is the disciplines devoted to organizing, analyzing, and planning various types of business operations. Business Management provides the fundamental skills that are required to efficiently run or manage a business. Management consulting is the practice of helping organizations to improve their performance. Organizations may draw upon the services of management consultants for a number of reasons, including gaining external advice and access to the consultants’ specialized expertise.
TURNKEY PROJECTS
We take TURNKEY PROJECTS under which we agree to fully design, construct and equip a manufacturing/ business/ service facility and turn the project over to the project owner/ Client when it is ready for operation. A turnkey project is generally produced by a team of contractors and project leaders who have experience with the type of project that is being produced. We do everything needed for the project. The project manager or client will only have to do very minimal work.
